I'm also fond of Ikea due to cheapness. I'm not yet disenchanted with the shops themselves as I've only been twice. The whole windy path thing is a marketing thing to entice you into buying more stuff as far as I know. When I went with my ex-roomies we bought an abundance of black things - crockery and a rug, plus the two bits of art we bought had quite a bit of black, I'm relatively fond of black. The names amuse me too, mostly because I'm never sure how to pronounce them.